“What is Impulsive?”

Hello. I’m Michael Taylor, the sole founder and creative director of Impulsive. I get asked about the origins of this brand quite frequently, so let me answer it the best way I can:

Impulsive is the brainchild of the questions I ask myself every day. It's a living interpretation of the things I see, hear, and feel. Growing up around places like the Detroit Athletic Club, heading into the city for games and concerts, and visiting family out on Gratiot formed the backbone of how I think and how I want to create.

Whether people want to admit it or not, Detroit is the toughest city on Earth. The people, the food, the culture—there is a true sense of togetherness here. It’s an unsung hero of urban America, the birthplace of techno and house music, and the gritty engine room of modern industry and architecture. Detroit taught me how to look at the world, and it taught me how to innovate.

But while Detroit is our foundation, Impulsive isn't boxed in by city limits.

The goal of Impulsive is to carry that hometown spirit of innovation into everything we do. We design clothing that heavily blends Detroit paraphernalia and cultural references, but we also pull from global subcultures, art, and honestly—just whatever else we find undeniably beautiful. We take the grit of the city and apply it to a much wider lens.

You can see this in our collections, and you can hear it on our namesake station, Radio Impulsive, where Detroit techno shares the airwaves with whatever else is currently fueling our creative drive. There’s so much more to come from us as we continue to explore and expand, and we hope you’ll stay for the ride.

Made in Detroit. Paid In Detroit. Impulsive.

-Founder and Creative Director, Michael Taylor, Impulsive DETROIT.